Kaleo Legal · Site redesign
A complete design system, a production-ready homepage, and wireframes for every template in the Kaleo sitemap — built from the firm's real positioning as fractional, flat-fee general counsel.
What the best US firm sites do — and what I applied
Top firms (Wachtell, Cravath, Cooley, Latham) lead with whitespace, a single serif voice, and one quiet accent — no stock-photo hero soup. Applied: ink-navy + one bronze accent, serif display.
High-performing firm sites optimize the two real entry intents: people and practice areas. Applied: prominent Services index (25 grouped tiles) + filterable Team grid.
The strongest sites prove authority with specifics, not invented metrics. Applied: AmLaw 200 / in-house backgrounds, 2 VA offices, 25 areas — all real, no fabricated stats.
Boutique firms win by explaining their model up front. Applied: a 4-point “fractional GC, flat-fee” section directly under the hero.
Thought-leadership drives both ranking and credibility. Applied: News index + article template wired to practice-area CTAs.
Geography and an obvious “talk to us” path convert. Applied: dual-office module + a single repeated primary CTA, never competing accents.
Deliverables
Production-ready. Hero, fractional-GC model, client types, featured practice areas, pedigree band, offices, CTA.
Open →All 25 practice areas as live tiles, grouped into Corporate, Litigation, and Regulatory/IP.
Open →Color tokens, type scale, spacing, buttons, cards, attorney card, forms, status — the full style guide.
Open →12 templates covering the entire sitemap — About, Team, Member, Services, Practice Area, News, Article, Community, Clients, Local Counsel, Contact.
Open →The “a calling” story, the firm's model and values, and the pedigree band.
Open →Working inquiry form + dual-office detail. Real validation and submit states.
Open →Filterable attorney grid — by role and office — with cards linking to each bio. Working filter.
Open →Profile template — portrait, contact/bar/office meta, bio, practice-area chips, representative matters, education.
Open →Service detail (General Counsel) — overview, where-we-help list, sticky CTA, related areas, attorneys in area.
Open →Featured article + category filter + article grid + pagination. Working category filter.
Open →Post template — reading-progress bar, share + sticky TOC, pull quote, inline CTA, related posts.
Open →Pro-bono & local partnership features, contribution areas, get-involved CTA.
Open →Client types, logo wall, full-bleed testimonial, anonymized case snapshots.
Open →Virginia positioning, what-we-handle checklist, federal/state/appellate court coverage.
Open →